How do I ensure that my Facebook followers become customers?

You’ve worked hard. Many followers on Facebook and the posts are also posted regularly. All in all, you seem to be doing well on social media. But you’re not there yet. The fact is that not every follower will immediately buy something from you. You will have to take action yourself. In this article you can read how to convert followers into customers.

Build followers

The first thing you need to do is build a following. You often start with a small number and it is difficult to greatly expand this number within a short time. The best way to do this is to purchase a number of high-quality Facebook likes at With these likes, which you tailor to your target group, you immediately have a large group of followers. From around 5,000 likes, Facebook marketing starts to become interesting. Try to achieve this number as best as possible. Naturally, small sole proprietorships need fewer followers, but Facebook marketing can also pay for itself as a small business. You can also have your Facebook posts automatically shared on Instagram, allowing you to appeal to your target group on both platforms. This is easy to set up in the business manager environment.

How can you collect information from your customers?

When you use Facebook as a marketing tool you will discover that this social medium can mean a lot to you. For example, you can collect data from your customers in different ways. Facebook has a department that focuses on business customers and the platform is constantly working to develop the site in such a way that entrepreneurs benefit greatly from it. The main reason for the many options for collecting data is that Facebook knows how important it is to know a lot about your (potential) customers. And if one company succeeds, it is Facebook. About 50% of people in the Netherlands use Facebook as often as possible. The use of Facebook on smartphones continues to rise and that is good news, because this increase makes it easier and more common for Facebook users to get in touch with your company.

The moment the attention of a Facebook user has been captured, you have already captured the first part of the opportunity to convert a follower into a customer. After all, they don’t leave immediately. At that point, you need to immediately respond to their needs and get as much information about them as possible. You can do this in different ways.

What are the methods of collecting data?

Of course, you don’t want to limit yourself to one option for collecting data. That is not necessary. There are several ways through which you can get the info from your followers without much effort. Often there has to be ‘something’ in return. That is why a share and win campaign is often very suitable for collecting data. There are also other ways to obtain data.

One of the most commonly used methods in addition to share and win promotions is a call-to-action button on Facebook. You can set this button yourself and the button will redirect the visitor to, for example, your website. You can have followers ‘register’ using this button. At such a moment they automatically leave data behind.

Analyze data

Once you have received data, the moment comes when you can start analyzing the data. That’s a nice process. You have concrete information at hand and you can see what you can do with this information. Sometimes it doesn’t seem to yield anything at first glance, but don’t give up too quickly, because you can get something out of almost every data. It is smart to think about what exactly you want to know, because then you can focus your data collection on that.

Suppose you would like to specify your target group. You think you’ve hit the mark and that you’ve defined your target group well, but is that really the case? Or is that group of elderly people – which you really don’t expect – also interested in your services? By collecting data and asking about age, you can easily find out who of what age is interested in your service or product.

Responding to customer interests through analyzed data

Because you have analyzed the data, you know what is going on with your target group. And you can do a lot with that information. You know, for example, that your target group likes to read in-depth information about the questions surrounding having and raising a dog. By providing that information you are seen as a good source and of course they will also purchase your products for their four-legged friend.

Turning targets into customers

Only when you know exactly what your target group is looking for and what your target group likes, you can turn followers into customers. You offer what they are looking for. You slowly become their place for certain information or for certain products. Consumers are becoming increasingly better at finding you.


With a good approach, it is certainly possible to convert followers into customers. This starts with having a reasonable number of Facebook followers, around 5,000 followers it becomes interesting. This can be done by buying likes or by having a lot of patience. Once there are a lot of likes, the real work can start. Set up an action and start collecting data. The more you respond to the target group, the faster Facebook will lead to sales. Good luck!

Leave a Comment

Your email address will not be published. Required fields are marked *